Steven Cooper, the founder of Bigger Entertainment, a crypto record label, who used to be a stern Shiba Inu (SHIB) enthusiast, has officially announced that his company has abandoned the dog-themed crypto project indefinitely.
To make the Shiba Inu community see this decision as a reality, he deleted all the tweets related to the crypto project on his personal account and SHIB burn Twitter handle.
Steven Cooper Abandons Shiba Inu Project Completely
Steven Cooper made this vital decision known on 1st April 2022. He said the Shiba Inu burn campaign, which was launched in 2021 and spearheaded by Bigger Entertainment, has ended.
In a tweet on 1st April, Steven Cooper wrote, “Due to recent developments, we’ve decided to end our SHIB burning campaign. We’ve exited our holdings and will be removing related assets. We’ll burn pending burns tonight. We’re content knowing we inspired many burning initiatives that will live on. Thank you to the community. (Not April Fools),”
After the unexpected announcement, Cooper also deleted the tweet in order to have nothing mentioning Shiba Inu (SHIB) on his Twitter handle’s feed.
On 3rd April 2022 in a tweet, Cooper, who was indirectly addressing the Shiba Inu community, stated that he’s sure that the company has taken the right step.
Bigger Entertainment tweeted, “I know we did the right thing. Always choose peace of mind. Moving on…”
I know we did the right thing. Always choose peace of mind. Moving on… 😊
— Steven Cooper (@iamstevencooper) April 3, 2022
Cooper Took the First Step in February
Back in mid-February 2022, Steven Cooper announced that the crypto record label has stopped the usual sales of Shiba Inu (SHIB) burn tickets.
Cooper said the decision came in a bid to protect the company’s reputation. He stated that a new creative way to do the burn party aside from selling burn tickets will be strategized.
He also pointed out that the company is still fully part of the SHIB Army, but only decided to transition and restructure to serve the Shiba Inu community with transparency.
Back then, Cooper wrote, “Sorry, had to remove the last post. Bigger Entertainment WILL still be burning, WILL still host burn parties, etc. We simply won’t be doing burn tickets anymore. We’ll find new and creative ways to do the burn party where we aren’t managing the money and protecting our reputation.
We are still #shib and #shibarmy 100% and aren’t going anywhere. Just transitioning and restructuring to better serve the community and offer more transparency.”
Steven Cooper and his company have now made a final goodbye to the Shiba Inu community without disclosing the major reason behind the decision. However, both cooper and the Shiba Inu community have benefitted from the short-lived relationship.
Cooper and his company gained vast popularity through their efforts in the Shiba Inu project, while the SHIB community was able to witness the burn of millions of SHIB tokens led by Bigger Entertainment.