Attwood Import Export, an exclusive distributor and importer of luxury alcoholic brands like Hennessey, and Champagne in Cambodia, has rolled out a blockchain-based and near-field communication (NFC) enabled security tool.
This novel security sticker dubbed ‘Attwood Blockchain Sticker’ (ABS) has been developed using the VeChainThor blockchain. This further shows that VeChain is designed to resolve trust gaps in the business world. For this reason, UFC hailed VeChain as the leader in real-life blockchain applications.
Read more: UFC Hails VeChain as the Leader in Real-life Blockchain Applications
Attwood Import Export Blockchain Sticker
To ensure the authenticity and legitimacy of its luxury alcoholic products, the Cambodia-based Attwood Import Export company has announced the implementation of its unique security tool named Attwood Blockchain Sticker (ABS). Meanwhile, the launching ceremony was held in July ending.
More so, each sticker is developed to contain key product information, hashed on the VeChainThor blockchain. In application, the company will attach the sticker to each bottle of its products.
With the use of a smartphone and the appropriate application, buyers of any of the company’s alcoholic beverages can scan the sticker attached to the bottles to verify the origin and originality of the products. The overall aim is to protect customers by preventing fraud and the purchase of counterfeit goods.
Related: VeChain Onboards Solution For Counterfeit Problems and Theft in the Luxury Goods Industry
Luxury beverage distributor, Attwood Import Export, launches the 'Attwood #Blockchain Sticker', combining the power of NFC with #VeChainThor.
Our tech guarantees provenance, eliminates fraud & protects consumers. $VET is transforming the digital economy.https://t.co/ZV4M568JOa pic.twitter.com/uR4uZJkrAL
— VeChain Foundation (@vechainofficial) August 2, 2022
Meanwhile, this adoption of the VeChain technology will help Attwood Import Export to improve its liquor distribution capabilities, enhance transparency, and guarantee product authenticity to both its partners and consumers.
Beyond this recently launched security tool, it is said that VeChain will continue to develop more valuable digital solutions for Attwood.
To note, the alcoholic beverages distributor deals with top brands like Johnnie Walker, Hennessy, Champagne, Moet & Chandon, Terrazas, Chandon Sparkling, Budweiser beer, Corona beer, and Coronita beer.
In response, Mr. Tan Se Chhay, Chief Executive Officer of Attwood noted; “As a leading import export trading company, Attwood has always played an important role in bridging the gap between brands and consumers. Through the partnership with VeChain Tech, we strengthen the ability to take responsibility for our customers and products.”
Being a scalable and commercially-proven blockchain, more businesses and countries continue to leverage the VeChainThor blockchain for digital solutions. Attwood is excited to join the likes of Supply@ME and the UFC in partnering with the leading enterprise-grade Layer 1 smart contract platform for business growth.
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