Crypto analyst and investor Xaif recently shared a noteworthy throwback on X, revisiting Ripple’s first commercial video from 2014.
In his post, Xaif remarked on the dramatic change in the digital asset market since the video’s release, pointing out that XRP was priced around $0.004 at the time, while Bitcoin traded near $500. The video, as Xaif noted, showcased Ripple’s early mission to transform global finance through a more efficient and accessible payment network.
Throwback to Ripple’s first commercial video in 2014 — this will make you go WOW.
Fun fact:#XRP was ~$0.004#BTC was ~$500 pic.twitter.com/tGohIjrxF3
— 𝕏aif🇮🇳|🇺🇸 (@Xaif_Crypto) April 19, 2025
The Commercial’s Message on Financial System Inefficiencies
The commercial opened with a stark portrayal of the traditional payment system, referencing the scale and inefficiencies of electronic transactions. It stated that the world was processing 500 billion electronic payments annually, requiring what was described as 36 trillion hours to complete, at a cost of tens of billions in fees. This segment underlined the structural shortcomings of legacy financial infrastructure, which was portrayed as outdated, fragmented, and expensive.
Ripple’s Proposed Solution for Global Payments
Ripple’s answer to this challenge was to introduce a new global payment network designed to operate with the same ease and connectivity as the internet. The video described the Ripple network as a system that enables instant, low-cost currency transfers across borders. The message emphasized that financial transactions should be as simple and fast as sending an email.
Beyond speed and cost, the commercial promoted Ripple’s potential to support innovation, foster business growth, and enable financial inclusion. It argued that Ripple’s technology could help launch new businesses, enhance existing operations, and provide access to financial systems for people worldwide who remain excluded from traditional banking services.
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Audience Reactions and Lasting Relevance
Xaif’s tweet not only drew attention to the original messaging but also served as a reminder of how significantly the digital asset market has evolved since 2014. His inclusion of price data for XRP and Bitcoin at the time highlighted the scale of market change and development within the cryptocurrency sector.
In response to Xaif’s post, other users on X shared positive reactions. One user noted that the throwback evoked a sense of appreciation for Ripple’s long-term vision and expressed that such historical content reinforces confidence in holding the asset. The user’s reaction pointed to a broader feeling among supporters that Ripple’s initial goals remain compelling and relevant.
Xaif’s post ultimately offered a timely reflection on Ripple’s founding mission. More than a decade after its first commercial, Ripple’s emphasis on speed, efficiency, and global inclusion continues to be central to its strategy. For long-term observers and participants in the digital asset space, the 2014 message is a reference point for how far the technology—and the conversation around it—has come.
Disclaimer: This content is meant to inform and should not be considered financial advice. The views expressed in this article may include the author’s personal opinions and do not represent Times Tabloid’s opinion. Readers are urged to do in-depth research before making any investment decisions. Any action taken by the reader is strictly at their own risk. Times Tabloid is not responsible for any financial losses.
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