VeChain (VET), the leading enterprise blockchain platform, continues to gain needed traction across the world with its real-world solutions. The latest adoption is coming from the United States fashion market.
The new development in the ecosystem was recently shared via the official Twitter handle of VeChain Foundation. According to the report, the United States custom sneaker and hi-tech streetwear marketplace, Deadstock, has adopted VeChain’s blockchain and Internet of Things (IoT) solutions for authenticity.
VeChain Foundation tweeted, “VeChain is proud to lead the delivery of blockchain-based authentication for retail fashion & luxury garments. Deadstock, a USA-based vintage fashion market, is the latest to embrace our technology. Mass adoption is inevitable & VeChain will drive it.”
VeChain is proud to lead the delivery of #blockchain-based authentication for retail fashion & luxury garments.
— VeChain Foundation (@vechainofficial) November 22, 2021
In a blog post released a few hours ago, VeChain Foundation describes the marketplace Deadstock as “one of the first widely available mobile streetwear marketplaces to adopt VeChain’s best-in-class public blockchain technology to deliver the greatest degree of authentication possible to the US and Canadian markets.”
The report added that VeChain’s solutions are adopted by Deadstock in order to fulfill its mission of creating an ultra-secure and technologically advanced marketplace for the sneakerhead and streetwear community. This is targeted at ensuring the highest degree of security and confidence for its users.
By deploying VeChain’s solutions, Deadstock App users can shop with confidence knowing that its state-of-the-art technology and ultra-secure verification processes eliminate the possibility of imitation or duplication.
Reacting to the new development, Deadstock CEO, Brian Berber, said:
“We love that we are collaborating with VeChain to bring the highest level of authentication and security to sneakers and streetwear, while also utilizing their blockchain services for future growth.”
General Manager of VeChain Americas, Jason Rockwood, also said:
“We have been working with many high-profile fashion brands to verify the authenticity and ethics of manufacturing. Clients like Deadstock are a great and exciting addition to our whole portfolio business.”
Obviously, the two parties will benefit immensely from this new partnership. It is expected to solidify the Deadstock App as an ultra-secure and impenetrable marketplace and help in serving VeChain’s mission to expand a robust and sustainable ecosystem across various industries.