Puma, the leading sportswear brand, has registered its own Ethereum Name Service (ENS) domain. It has also revealed its non-fungible token (NFT) by changing its profile name to Puma.eth on Twitter.
With this new development, Puma has now owned an Ethereum-based decentralized URL like other companies, such as Budweiser, the subsidiary of Anheuser-Busch InBev that bought the domain name Beer.eth for $120,000 in August 2021.
Read Also: Ethereum’s Vitalik Buterin Explains Why This Crypto Winter Is Good for the Industry
ENS welcomed Puma via its official Twitter handle about two days ago.
ENS tweeted, “welcome PUMA.eth (@PUMA).”
welcome PUMA.eth (@PUMA) 🤝 https://t.co/BuPplzfJgR
— ens.eth (@ensdomains) February 21, 2022
Puma’s Non-Fungible Token (NFT) Collections
It’s worth noting that all .ETH names are NFTs that can be easily plugged into the fast-growing sector. According to OpenSea, Puma has already invested in several NFT collections, such as Cats NFT, Lazy Lions, Gutter Cat Gang, and CatBlox.
Benefits of Owing an ENS Name
Owing an ENS name has lots of benefits. It gives users the ability to seamlessly receive any form of cryptocurrency or blockchain-based asset. Aside from being able to point to a decentralized website, it also allows users to store profile information, including an avatar, email address or Twitter handle.
Read Also: OpenSea Upgrades Smart Contract To Delist Inactive Non-Fungible Tokens (NFTs) on Ethereum
At the time of filing this report, Puma is occupying the 13th position on the .ETH Leaderboard. The list contains most-followed Twitter accounts with .ETH names. parishilton.eth is ranked first on the list, while Ethereum founder, Vitalik Buterin (vitalik.eth) occupies the 9th position.
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