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John Richmond Releases New Shiba Inu-Inspired Designs Just in Time for Milan Fashion Week

In February of this year, the Shiba Inu team announced a collaboration with John Richmond that included an NFT project; physical versions of this project would be showcased at the fashion show. Additionally, a marketing campaign saw Shiba Inu-themed designs sprout on Milan’s streets preceding the exhibition and the creation of the collection.

On the eve of Milan Fashion Week, the world’s largest fashion event, renowned designer John Richmond unveiled an illustration of his partnership with Shiba Inu. The 62-year-old fashion company attached an image in the tweet, hinting that printing of the Milan Fashion Week design has already begun.

Read Also: John Richmond Already Giving Shiba Inu (SHIB) Massive Exposure in Italy. Here’s how

The design was initially drawn on paper before being printed on the shirt and with the inscription “John Richmond” in the center of two crossed bones. A second inscription boldly spelling out “SHIBA” is written beneath the first one, which reads, “Legends Live Forever.”

On September 20, a full exhibition of the 62-year-old modeler’s collection with a cryptocurrency theme will occur. There will be 10,000 NFT pieces made by Richmond, some of which have already been showcased. The collection’s title is Legends Live Forever.

Recently, Shiba Inu enthusiasts were told by the fashion company that the collaborations will significantly impact the fashion industry in a tweet posted by the official Twitter account of John Richmond.

“Legends Live Forever. Two leaders bring their vision, their legacy, and their heritage into one big project. This is going to have a major impact on the industry, I promise,” John Richmond tweeted.

Read Also: Redbull Seems Set to Fly with SHIBArmy: Shiba Inu Lead Developer Teases Possible Partnership

John Richmond to Publicly Disclose Virtual Land Buying for its Store in SHIB: The Metaverse

In April, John Richmond showed interest in purchasing a virtual store in the SHIb metaverse. He referred to this plan in a tweet Sythoshi Kusama retweeted.

John Richmond kept quiet after posting the tweet and hasn’t provided any updates on the purchase. Therefore, we can anticipate John Richmond to announce the purchase of virtual land for its store in SHIB: The Metaverse and provide further information about it during the event.

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Is The Fashion World Falling in Love With NFTs?

Several multinational fashion companies are conducting NFT experiments. In March, Nigo’s first limited-edition Kenzo capsule also had an NFT version, while Plein Sport’s relaunched as a metaverse-native brand releasing a debut drop of sneakers that come in NFT versions.

Arav Group owns the Marcobologna and Silvian Heach brands and runs John Richmond. In 2017, the company bought a majority share in the fashion company that the British designer, who is still the creative director, founded.


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Oluwademilade Afolabi
Oluwademilade Afolabi
Oluwademilade is a freelance writer focused on cryptocurrency and blockchain technology. He has experience in content writing and digital journalism. Since 2019, he has contributed to several online websites, and several prominent media outlets and professionals in crypto have acknowledged his writing. Besides writing, Oluwademilade likes to read, play the bass guitar, and travel.
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