Billionaire entrepreneur Mark Cuban, the owner of the Dallas Mavericks basketball team, has found a new means to push for the adoption of his choice cryptocurrency, Dogecoin (DOGE).
In a tweet on 27th August 2021, Mark Cuban announced that Dallas Mavericks is giving away e-gift cards to crypto users as part of its newly launched “Cryptomania” campaign.
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According to Cuban, anyone who buys at least $150 worth of the Mavs’ merch in a single transaction with one of the listed digital currencies, including Dogecoin (DOGE), will receive $25 e-gift card. The campaign is meant to last until the end of 2021.
Mark Cuban tweeted, “You know you want to, Mavs.com is ready for you. It’s Dogemania”
You know you want to, https://t.co/VUydpLFzGh is ready for you. It's #Dogemania ! pic.twitter.com/aSpraDOmCe
— Mark Cuban (@mcuban) August 27, 2021
Dallas Mavericks Embraces Dogecoin (DOGE) and Crypto Industry
Back in March, Dallas Mavericks became the first NBA team to adopt Dogecoin (DOGE) as a payment method, which makes it possible to purchase tickets and merch with the most popular meme token.
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This adoption of Dogecoin by the Mavs came two years after the team started accepting Bitcoin (BTC) with little success. In April 2020, Cuban revealed that Mavs only managed to garner $130 payment in Bitcoin (BTC), which is far below his expectation.
Mark Cuban noted:
“Now we’re taking Bitcoin—please, go buy everything in Bitcoin. I’m fine with that, right? I think we’ve brought in $130. That’s all the Bitcoin I own right now.”
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However, the billionaire entrepreneur changed his stance on Bitcoin (BTC) and the crypto industry at large amid the crypto boom of early 2021. Mind you, before the vast adoption, Cuban had once said he would rather own bananas than Bitcoin.
In early April 2021, he said, “Younger generations are going to trust Bitcoin because gold has no utility in and of itself. What is gold good for? It’s good for nothing.”
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