Financial analyst and commentator Zach Rector has raised the possibility that XRP may become a preferred store of value following the culmination of the current cryptocurrency market cycle.
In a recent post on X, Rector suggested that investors might start shifting capital into XRP once the market reaches its next peak, potentially using it as a tool to preserve gains.
Currently, Bitcoin is widely recognized as the primary digital store of value, often compared to traditional assets that exhibit characteristics such as limited supply, durability, and resistance to inflation.
However, Rector believes that XRP could soon attract similar recognition, particularly as other assets reach their cycle highs and market participants seek more stable alternatives.
I think it’s being underestimated how many people will look to XRP as a Store of Value after this cycle top…
— Zach Rector (@ZachRector7) July 21, 2025
Key Factors Supporting the Argument
While Rector didn’t lay out a specific roadmap, several emerging trends suggest XRP could mature into a store of value. A central element is regulatory clarity. In the legal battle between Ripple and the U.S. Securities and Exchange Commission (SEC), Judge Analisa Torres ruled that XRP does not qualify as a security.
This legal status distinguishes it from many other digital assets, which still face unresolved regulatory questions.
Scarcity is another relevant factor. XRP has a capped total supply of 100 billion tokens. A substantial portion, more than 40%, remains held in escrow by Ripple, limiting active circulation and contributing to the asset’s long-term scarcity profile.
Furthermore, institutional interest in XRP has grown. Several investment firms, including Bitwise and Franklin Templeton, are reportedly waiting on regulatory approval to launch XRP-based exchange-traded funds (ETFs).
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Additionally, companies listed on the Nasdaq, such as VivoPower International, Trident Digital Holdings, and Webus, have indicated plans to hold XRP as a long-term asset on their balance sheets. These companies are expected to retain their XRP holdings, rather than convert them into fiat currencies.
Projected Value and Market Sentiment
Rector remains bullish on XRP’s performance in the current cycle. Despite the token recently reaching a high of $3.65, he believes it could rise significantly further. He predicts a cycle peak of $20-$30, representing a potential 500%+ surge from the current price of $3.16
The broader implication of this view is that as XRP gains utility, regulatory assurance, and institutional backing, its perception could shift. If these trends persist, XRP may become a legitimate alternative for investors seeking to secure their profits from more volatile assets after the cycle’s apex.
Disclaimer: This content is meant to inform and should not be considered financial advice. The views expressed in this article may include the author’s personal opinions and do not represent Times Tabloid’s opinion. Readers are urged to do in-depth research before making any investment decisions. Any action taken by the reader is strictly at their own risk. Times Tabloid is not responsible for any financial losses.
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