The Wall Street Journal captured this shift in a report published October 7, noting that Ripple “has expanded into nearly every corner of the crypto industry, from stablecoins to asset custody” and is “edging into Wall Street’s terrain.”

That framing from one of the world’s most influential financial publications is significant. It signals that Ripple is no longer being evaluated as a crypto company on the periphery. It is now a genuine institutional competitor.

Ripple has expanded into nearly every corner of the crypto industry, from stablecoins to asset custody. Now it is edging into Wall Street’s terrain. https://t.co/py72Dvwsev

— WSJ Markets (@WSJmarkets) October 7, 2026

How Ripple Got Here

The path runs through Hidden Road. Ripple acquired the prime brokerage firm for $1.25 billion in 2025. It was later rebranded to Ripple Prime. The business now provides clearing, financing, and prime brokerage services to institutions across traditional and digital asset markets.

Ripple Prime has moved quickly. It secured a deal to provide multi-asset prime brokerage services to Brevan Howard, a major global hedge fund. Noel Kimmel, president of Ripple Prime, called the partnership “recognition of our strong competitive position and cross-asset capabilities.”

The business has also established itself in the leveraged ETF market, a sector long controlled by large banks. Ripple earns financing fees by acting as a swap counterparty. According to the WSJ, one fund’s financing terms with Ripple amounted to roughly 8% annualised. Morningstar Direct data cited in the report shows 593 leveraged ETFs currently hold over $256 billion in assets under management.

Nonbank firms like Ripple operate under different risk rules than traditional banks, which gives them a structural advantage in this space. Kimmel told the WSJ the ETF financing business is “definitely a growing and meaningful part of our business.”

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Why This Is Significant for XRP

The WSJ released this report when XRP was trading close to $1.42. The recognition is important for the token’s long-term positioning. Ripple’s credibility as an institutional operator directly supports the case for XRP. Ripple Prime works with Ripple’s XRP-powered payment infrastructure. As Ripple Prime grows its institutional client base, demand for XRP grows with it.

Wall Street validation also changes the conversation around XRP in investment circles. The WSJ describing Ripple as a competitor to major banks rather than a crypto-adjacent payments company changes how institutional investors see the entire ecosystem Ripple has built.

Recognition From the Right Places

WSJ Markets shared the story on its official X account, describing Ripple as a company now edging into Wall Street’s terrain. For a company that has spent years navigating regulatory uncertainty, this report and recognition represents meaningful progress. Ripple is no longer knocking on Wall Street’s door. It is operating inside it.

Disclaimer: This content is meant to inform and should not be considered financial advice. The views expressed in this article may include the author’s personal opinions and do not represent Times Tabloid’s opinion. Readers are advised to conduct thorough research before making any investment decisions. Any action taken by the reader is strictly at their own risk. Times Tabloid is not responsible for any financial losses.

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Pantoja shared a screenshot of Wall Street Journal’s predictions, showing Bitcoin at $183,587, Ethereum at $17,032, XRP at $1,046, and Litecoin at $982.

Pantoja was specifically interested in XRP. The resurfacing of this prediction sheds light on the dynamic and speculative nature of cryptocurrency valuations.

Few remember that in 2017 the @WSJ predicted $XRP to $1000. Back the we didn't talk much about "market cap" as a limiting factor.

That's relatively new in crypto, brought in by stock market traditionalist to scare you away. pic.twitter.com/au6odwEgnO

— Armando Pantoja (@_TallGuyTycoon) January 8, 2025

In 2017, cryptocurrencies were experiencing unprecedented growth, fueled by increased mainstream interest and speculation. XRP, like other cryptocurrencies, saw a significant price increase, eventually peaking at $3.84 in January 2018.

Pantoja highlighted an intriguing dynamic that has changed in the market and price predictions. Pantoja stated, “Back then we didn’t talk much about “market cap” as a limiting factor.”

The Debate About XRP’s Market Cap

XRP is currently trading at $2.32, with a market cap of $134.02 billion. If the asset maintains its current circulating supply of 57.44 billion tokens, a pride of $1,046 would send its market cap to $60.08 trillion. Some analysts have projected lofty targets of around $3 trillion, but this level eclipses those by a wide margin.

Critics of overly optimistic predictions often cite market cap as a limiting factor, arguing that extreme price targets would require valuations that rival the economies of the entire world.

Many of these detractors have criticized high targets for XRP. As the entire crypto market is currently valued at $3.29 trillion, they believe reaching such a high market cap is infeasible.

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However, in 2017, discussions around market capitalization were less prominent, and the focus was often on adoption potential, partnerships, and technological advancements. XRP’s valuation was frequently tied to its utility in facilitating cross-border payments, a market that remains a core focus for Ripple.

Will the Market Cap Limit XRP’s Growth?

The cryptocurrency market entered a phase of maturity in 2017. XRP, in particular, has faced challenges, including a high-profile lawsuit between Ripple and the U.S. Securities and Exchange Commission (SEC). Despite these obstacles, XRP maintains a notable presence in the market and remains a widely traded asset.

Following XRP’s rally of over 300% in November, discussions about its market cap have dwindled. Less than a year ago, many detractors did not believe that XRP could reach $1, but in December 2024, it crossed $2 for the first time since 2018.

A veteran analyst recently said XRP could reach a $502 billion market cap. If the market keeps growing at its unprecedented pace, XRP could hit even higher prices sooner than its community members expect.

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In a recent interview with The Wall Street Journal (WSJ), Kwon stated that he has been devastated since the collapse of the Terra (LUNA) ecosystem. However, he showcased confidence in the effort of his team to get the blockchain back on track, believing that he’s still capable of making the project stronger.

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Do Kwon, who has been under investigation alongside his team at Terraform Labs, said this during the interview with The Wall Street Journal, “I have great confidence in our ability to build back even stronger than we once were.”

Kwon also told WSJ that he has lost almost all his net worth in the historic LUNA and UST crash, but he’s not bothered as he lives a fairly frugal life.

He stated further that he’s not a fraudster, adding that he’s currently regretting all his past arrogant utterances.

Read Also: Terra (LUNA) Founder Do Kwon to Investors: Only Hold Beliefs that Will Stay Constant at 5 Digits or 1

Do Kwon Is Confident that the Company Will Bounce Back

Despite the current challenges, Kwon is still optimistic about getting the project back on track. He said he believes he’s capable of developing solid and better projects.

In the course of the interview, Do Kwon said many developers are currently working on relaunching their applications on the new chain

“I have great confidence in our ability to build back even stronger than we once were. Many builders are in the process of relaunching their apps on the new chain.”

It’s also in the news that the key designers of Terraform Labs have been slammed with a departure ban by the Seoul Southern District Prosecutor’s Office’s Joint Financial and Securities Crime Investigation Team (Collaborative Team). This implies that they cannot leave the country at the moment due to the ongoing investigation.

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