In a surprising move designed to grab attention, Ripple, the US-based cross-border payments firm, was recently displayed on the advertisement board at an English Premier League (EPL) football arena. This is seen by many crypto enthusiasts as a means to set the stage for XRP in the United Kingdom.
The placement of Ripple’s brand logo and name around the corners of the football pitch during a high-profile game has drawn the excitement and support of the enthusiastic XRP community.
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Prominent crypto influencer Amelie took to X to highlight the Ripple advertisement witnessed during the Bournemouth versus Arsenal match on Saturday. The presence of the advertisement at such an unconventional location, while capturing the attention of football fans, has also extended Ripple’s reach to a vast audience.
💥 WOW! 💥#Ripple advertisement at Bournemouth vs. Arsenal English Premier League game yesterday afternoon 👀
XRP WILL BE THE GAME-CHANGER IN THE FINANCIAL WORLD! 🌐 pic.twitter.com/29WtcCF1NC
— 𝓐𝓶𝓮𝓵𝓲𝓮 🍭 (@_Crypto_Barbie) October 1, 2023
The sighting of the Ripple Ad sparked a wave of positive reactions from XRP enthusiasts and supporters. Many expressed bullish sentiments towards XRP, considering Ripple’s marketing efforts directed at potential retail users. This has made the community to be more optimistic about XRP’s potential as a game-changer in the global financial landscape.
One enthusiastic crypto trader shared, “Exciting to see Ripple’s presence in the EPL game! XRP potential is intriguing.” Brett Hill, administrator of xSTIK, an NFT project based on the XRP Ledger (XRPL) blockchain, joined in expressing confidence in XRP’s future value amid Ripple’s endeavors. Hill urged others to join the global financial revolution and become XRP holders, describing it as the ultimate game-changer.
This recent advertisement is not the first time that Ripple has targeted an unexpected audience. In June, Ripple placed a billboard opposite the entrance of the US Securities and Exchange Commission (SEC) head office in Washington, DC. The cleverly worded billboard aimed to promote Ripple’s mission of building a better future for finance.
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Similarly, in October 2022, image ads displayed Ripple in different sections at the World Trade Center in New York City, with inscriptions such as “Crypto means business”, “Shift your business to carbon neutral”, “Swift isn’t fast enough”, “Move values across borders instantly with Ripple’s crypto solution for business”, and others.
The strategic ad placement at the EPL football arena, alongside Ripple’s previous endeavors, illustrates the company’s determination to expand its presence and raise awareness of its business built around blockchain technology.
Ripple’s efforts continue to attract attention and generate excitement within the cryptocurrency community, fostering optimism about XRP’s potential and its impact on the global financial landscape.
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