Brad Garlinghouse, CEO of Ripple, has announced his participation in an upcoming episode of CBS’s renowned television program 60 Minutes. While the air date has not yet been confirmed, the interview will center on cryptocurrency and the industry’s ongoing efforts to secure regulatory clarity.
Since its launch in 1968, 60 Minutes has become a landmark in television journalism, recognized for its investigative reports and high-profile interviews. In over 57 seasons, it has explored a broad spectrum of issues.
The show’s signature format—featuring multiple concise segments per episode—was developed by its creator, Don Hewitt, and remains central to its appeal. Led by esteemed journalists like Scott Pelley and Lesley Stahl, it continues to draw millions of viewers each week.
Last week, @60Minutes interviewed me about crypto, the push for regulatory clarity and how the industry banded together to advocate for pro-innovation candidates (on both sides of the aisle) through Fairshake PAC. Full episode to be aired soon – stay tuned for details
— Brad Garlinghouse (@bgarlinghouse) November 25, 2024
Ripple’s Recent Growth and Market Momentum
Garlinghouse’s interview coincides with a period when Ripple and XRP are winning. The digital asset recently experienced a substantial rally, reaching $1.60, its highest value in several years.
This surge has been attributed to positive sentiment surrounding potential leadership changes at the U.S. Securities and Exchange Commission (SEC) and heightened interest in cryptocurrency exchange-traded funds (ETFs).
This will not be the first time 60 Minutes has taken interest in cryptocurrency. In 2019, Anderson Cooper hosted a segment that explored Bitcoin’s history, featuring key figures such as Laszlo Hanyecz, who gained notoriety for using 10,000 BTC to purchase two pizzas in 2010. That episode offered viewers an in-depth look at the early days of Bitcoin and its cultural significance.
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Ripple’s Strategy for Mainstream Engagement
Ripple’s upcoming appearance on 60 Minutes reflects the company’s efforts to reach wider audiences and policymakers. Garlinghouse’s participation is expected to highlight Ripple’s role in advancing digital payment technologies, the benefits of XRP, and the need for clearer regulatory frameworks to support the cryptocurrency industry.
The segment could raise awareness of Ripple’s mission and the broader crypto ecosystem. By addressing key issues in the industry, the episode is expected to contribute to ongoing discussions about cryptocurrency adoption, innovation, and regulation.
This platform will allow Ripple to connect with viewers beyond the crypto community and establish a stronger presence in mainstream media.
Disclaimer: This content is meant to inform and should not be considered financial advice. The views expressed in this article may include the author’s personal opinions and do not represent Times Tabloid’s opinion. Readers are urged to do in-depth research before making any investment decisions. Any action taken by the reader is strictly at their own risk. Times Tabloid is not responsible for any financial losses.
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