JackTheRippler (@RippleXrpie), a well-known cryptocurrency influencer, shared a photo of a Ripple Custody advertisement displayed on a digital screen in New York City. His post, featuring the image of the ad alongside the illuminated skyline, quickly drew attention from the XRP community.
The advertisement reads: “Ripple Custody. Trusted by the largest institutions, leveraged by the boldest innovators.”
BOOOOOOOOOOOOOOOOM!!!
New @Ripple Cutody “AD” has been spotted in New York City! #XRP
“Trusted by the largest institutions.” pic.twitter.com/pRE980QhmB
— JackTheRippler ©️ (@RippleXrpie) March 31, 2025
This ad, appearing in one of the world’s financial hubs, has fueled discussion about Ripple’s increasing visibility in traditional finance and how it can benefit XRP. The community reaction suggests that many see this as more than a promotional effort. Some view it as a sign of broader institutional adoption of Ripple’s technology, reinforcing XRP’s position in the crypto space.
Ripple’s Custody Service
Ripple launched its crypto custody service for banks in late 2024, marking a strategic expansion beyond traditional payment solutions. The service is designed to offer secure digital asset storage for financial institutions, incorporating advanced security measures such as hardware security modules and transaction screening.
It also integrates with the XRP Ledger (XRPL), allowing for the tokenization and seamless trading of real-world assets with minimal transaction fees. The introduction of Ripple Custody also benefits XRP by increasing institutional adoption and expanding use cases for the XRPL.
Banks and fintech firms can leverage the platform’s robust security and compliance features, making XRP a more attractive asset for custody and trading. The growing interest in tokenization and digital asset management aligns with Ripple’s strategy to strengthen its market position in the evolving financial ecosystem.
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Ripple’s acquisition of Metaco in 2023 and Standard Custody & Trust Company further reinforces its commitment to institutional crypto custody. At the time of its launch, major financial institutions such as HSBC and BBVA Switzerland had adopted Ripple Custody.
This quick adoption highlights the trust and demand for secure, institutional-grade digital asset solutions, and the platform’s expansion is expected to enhance the XRP ecosystem and drive further innovation in digital asset management.
Community Reactions
The post gained engagement from XRP supporters, many of whom interpreted the ad as a significant moment for the cryptocurrency. One commenter wrote, “That’s not just an ad… that’s a signal. NYC just got a front-row seat to what’s coming.”
Another expressed enthusiasm about XRP’s growing recognition, saying XRP is becoming mainstream, and another commenter predicted global expansion for the digital asset.
The community’s reaction highlights the excitement surrounding the continued expansion of Ripple and XRP. Now that the digital asset has full regulatory clarity, increased institutional exposure could greatly boost adoption in financial markets.
Disclaimer: This content is meant to inform and should not be considered financial advice. The views expressed in this article may include the author’s personal opinions and do not represent Times Tabloid’s opinion. Readers are urged to do in-depth research before making any investment decisions. Any action taken by the reader is strictly at their own risk. Times Tabloid is not responsible for any financial losses.
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