Diana (@ImvestWithD) has set the tone for today, as the XRP army has flooded her post from Sunday, highlighting XRP ETFs. The center of attention is Franklin Templeton’s spot XRP ETF, which launches today.
She highlighted the scale of the firm, noting that Franklin Templeton is a $1.5 trillion asset manager. This financial heavyweight has taken an interest in XRP. Its ETF adds to a growing list of XRP-focused products joining the market.
🚨UPDATE: FRANKLIN TEMPLETON’S XRP ETF (EZRP) GOES LIVE TUESDAY 🚨
…and Bitwise is right behind it on November 20. 😳🔥
Franklin Templeton (@FTI_US) — a $1.5 TRILLION asset manager — is launching its $XRP ETF (EZRP) on the CBOE THIS TUESDAY.
Analysts are already saying EZRP… pic.twitter.com/tMV70zsTQT
— Diana (@InvestWithD) November 16, 2025
New Products Reshape the XRP Landscape
Today’s launch builds on earlier ETF activity. The Rex Osprey XRP ETF entered the market in September, followed by Canary Capital on November 13. Both provided new on-ramps for traditional investors. Their success proves that demand exists for regulated XRP exposure in the U.S.
Franklin Templeton’s entry represents a new phase. The company has a global presence and a long track record in fund management. Its decision to launch EZRP gives XRP more credibility among major financial institutions. Diana captured this sentiment, highlighting both the firm’s scale and the likelihood of significant first-day activity.
Canary Capital’s ETF posted a record volume of $58 million on the first day, beating Bitwise’s Solana ETF. Diana predicted that Franklin Templeton’s ETF could match or surpass Canary Capital’s first-day record. She noted that big money players prefer allocating funds to heavyweights like Franklin Templeton.
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Accelerating XRP ETF Activity
Bitwise will add to this trend with its XRP ETF on November 20. Bitwise is known for attracting investors who want simple, regulated access to crypto markets. Its launch continues the sequence that’s steadily building momentum for XRP ETFs.
More ETFs are set to follow, with 21Shares launching on November 21. Grayscale and CoinShares will launch their products on November 22. WisdomTree will close out the current list with its ETF on November 25.
Each provider brings a distinct investor base and trading profile. The close timing of these launches compresses demand into a short window, potentially giving XRP a big boost.
Why Today Matters for XRP Holders
Today is significant for XRP. EZRP arrives with the weight of Franklin Templeton’s reputation in global finance. Investors expect substantial activity during its opening session.
The EZRP ETF could shape how capital flows into XRP in the coming week. For token holders, it’s a clear signal that the ETF era for XRP is taking form. This new era will bring structure, scale, and increased participation to the market.
Disclaimer: This content is meant to inform and should not be considered financial advice. The views expressed in this article may include the author’s personal opinions and do not represent Times Tabloid’s opinion. Readers are advised to conduct thorough research before making any investment decisions. Any action taken by the reader is strictly at their own risk. Times Tabloid is not responsible for any financial losses.
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