Brad Garlinghouse: What Amazon Was To Books, Ripple Is To Cross Border Payments

Ripple CEO Brad Garlinghouse recently made a striking statement, comparing Ripple’s role in cross-border payments to Amazon’s impact on the book industry. His remarks, shared on X by crypto influencer Amelie (@_Crypto_Barbie), have excited the XRP community.

Garlinghouse stated, “What Amazon was to books, Ripple is to cross-border payments.” The CEO’s statement suggests that Ripple aims to redefine global payments, much like how Amazon revolutionized online book sales and later expanded into multiple industries.

This comparison shows Ripple’s ambition to become a dominant force in the financial sector, leveraging XRP as a bridge asset for efficient, low-cost transactions.

Why XRP Is Suited for the Role

Garlinghouse’s confidence in XRP stems from its technical advantages. The asset enables near-instant transactions, with fast settlement times compared to the days traditional banking systems require. It also reduces costs, making it an attractive alternative for financial institutions handling high volumes of cross-border payments.

Additionally, Ripple’s On-Demand Liquidity (ODL) solution eliminates the need for pre-funded accounts in different countries, improving capital efficiency for businesses. This gives XRP a competitive edge over legacy systems.

Can XRP Dominate the Global Payment System?

XRP has been positioned as a solution to the inefficiencies of traditional cross-border transactions. Unlike existing systems that rely on intermediaries and incur high fees, Ripple’s technology allows for near-instant settlement with significantly lower costs. Many supporters have compared it to SWIFT, propping up the digital asset as a potential replacement.

One commenter on X expressed enthusiasm for broader use of XRP beyond cross-border payments, suggesting its integration into corporate transactions, government refunds, and consumer payments. This reflects a growing belief that Ripple’s infrastructure could extend beyond its initial focus.

The Market’s Perspective

Many in the XRP community support Garlinghouse’s vision, with some comparing Ripple’s potential influence to that of Microsoft in the technology sector. A user noted that once financial institutions integrate with Ripple’s systems, they may become reliant on them in a way similar to how corporations continue using Windows despite its drawbacks.

This highlights the perceived long-term staying power of Ripple’s technology. However, not all reactions were entirely optimistic. Some commenters pointed out that XRP’s success ultimately hinges on regulatory clarity and wider market adoption.

While Ripple has made significant progress in securing partnerships with financial institutions, its legal battle with the U.S. Securities and Exchange Commission has held down XRP for years. However, recent reports revealed that both parties are negotiating and a settlement could be made public soon, freeing up Ripple and XRP to dominate the cross-border payments industry.

Disclaimer: This content is meant to inform and should not be considered financial advice. The views expressed in this article may include the author’s personal opinions and do not represent Times Tabloid’s opinion. Readers are urged to do in-depth research before making any investment decisions. Any action taken by the reader is strictly at their own risk. Times Tabloid is not responsible for any financial losses.

---

Follow us on X, Facebook, Telegram, and Google News