Japan is once again at the forefront of cryptocurrency adoption. A new initiative will enable users of Aplus, a credit card service under the Shinsei Bank Group, to redeem their loyalty points for digital assets, including Bitcoin (BTC) and XRP. The development, shared by prominent crypto commentator Xaif on X, reflects a growing trend in the country to integrate crypto into mainstream financial services.
The program is being launched through a partnership between Aplus and SBI VC Trade, the crypto exchange arm of SBI Holdings, one of Japan’s largest financial conglomerates and a long-time proponent of XRP.
According to official sources, the redemption scheme will allow users to convert Aplus Points into BTC, XRP, and ETH, with a conversion rate that values 2,100 points at approximately ¥2,000 worth of crypto. The feature will be made available via a user-friendly interface integrated into the existing cardholder platform.
JUST IN: Japanese Firm to Test Bitcoin and $XRP Redemption Via Credit Card Points pic.twitter.com/j2Ch9N0rGj
— 𝕏aif🇮🇳|🇺🇸 (@Xaif_Crypto) July 9, 2025
Bringing Crypto Into Everyday Finance
This pilot marks a significant evolution in how Japanese consumers interact with digital assets. Rather than earning crypto rewards on new purchases, as seen in earlier initiatives like Gemini’s XRP cashback credit card, users can now redeem their already accumulated points for top-tier cryptocurrencies. This approach lowers the barrier for mainstream users to access crypto, turning everyday credit card use into a gateway for digital investment.
SBI’s involvement also adds weight to the program’s potential. The company has been at the forefront of XRP adoption in Japan, and its strategic moves have already brought Ripple-based infrastructure to over 70% of the country’s banking sector. With plans to hit 80% coverage by the end of 2025, this new consumer-level integration through Aplus is a natural extension of SBI’s broader vision.
Why XRP Is a Central Piece
While Bitcoin remains the most recognized name in crypto, XRP’s role in this initiative is especially notable. Known for its speed and low-cost transactions, XRP is already being used by Japanese banks for cross-border payments via RippleNet and xRapid. By enabling Aplus users to redeem points for XRP, the program strengthens XRP’s presence in the consumer finance ecosystem and may increase its real-world usage.
We are on twitter, follow us to connect with us :- @TimesTabloid1
— TimesTabloid (@TimesTabloid1) July 15, 2023
SBI Holdings President Yoshitaka Kitao has often emphasized XRP’s utility over Bitcoin’s store-of-value appeal, calling it better suited for practical financial transactions. This pilot reinforces that stance, positioning XRP not just as an asset for traders but as a functional part of everyday digital finance.
What This Means Going Forward
For consumers, the program offers an easy and risk-free entry into the world of crypto. Instead of traditional redemptions such as gift cards or airline miles, cardholders can now choose to convert their loyalty rewards into valuable digital assets. For the industry, this move signals a shift: crypto is no longer confined to exchanges or investment platforms; it’s entering daily financial behavior.
As the pilot unfolds, its success could pave the way for similar programs across Japan and globally. With strong institutional backing and user-friendly design, the initiative may be the first of many to blur the line between traditional banking and decentralized finance.
Disclaimer: This content is meant to inform and should not be considered financial advice. The views expressed in this article may include the author’s personal opinions and do not represent Times Tabloid’s opinion. Readers are urged to do in-depth research before making any investment decisions. Any action taken by the reader is strictly at their own risk. Times Tabloid is not responsible for any financial losses.
Follow us on Twitter, Facebook, Telegram, and Google News
