Apple inc. | garage myth | logo story | Commercial Success


“Apple” is an American multinational technology company. The company’s headquarters are located in Cupertino, California. The company is highly successful and the hearts of its customers. The company basically designs, develops, and sells Consumer-based software, electronics, and other online services. Apple is one of the Five Companies in the U.S.A. I.T. Industry. The company’s hardware products are the iPhone smartphone, the iPad Tablet, and Mac personal computer. Also, Apple sells the iPod portable media player, the Apple Watch smartwatch, the Apple T.V. digital media player. The company also trade the AirPods wireless earbuds, the AirPods Max headphones, and the HomePod smart speaker line.

The Garage Story

In 1976, Steve Jobs, in collaboration with Steve Wozniak and Ronald Wayne to develop and sell Wozniak’s Apple I personal computer. However, Wayne sold his share back to Jobs. Further, the company was co-founded by Jobs in his parents’ home. It is a myth that the company was founded in house’s garage. However, the three move some operations to the garage when the bedroom became too crowded. Further, Wozniak Clarified, “The garage didn’t serve many purposes, except it was something for us to feel was our home”. “We had no money. You have to work out of your home when you have no money.”

The Apple Logo Story

Company’s logo is always in the spotlight for it’s  half-bitten Apple. There are lot many assumptions regarding the logo. However, Jobs told Walter Isaac was “one of my fruitarian diets”. He found the name to be fun, spirited, and not intimidating. This happened when he was returning back from an apple farm. Apple’s co-founder Steve Wozniak also mentioned this name to be perfect. He said that Apple was so much better than any other name we could think of.

Commercial Success

Apple is one of the highest sound and successful companies in the world. The company grants employment to more than 147,000 people. The company’s net income is $57.411 billion, followed by the total assets of $323.888 billion. In 2011, Apple’s financial reserves were greater than the U.S. Treasury’s operating cash balance. Apple earned almost $40 billion in profits in the 2014 year. By 2018, Apple shares topped $207 for the first time ever. At that level, Apple became the first American public company to top $1 trillion in market cap. By 2020, Apple’s market cap hit $2 trillion for the first time. Apple turned to be the first American company to top $2 trillion.

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Naomi Heaven

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